Cookie Policy

This Cookie Policy explains which cookies we use on our website, why we use them, and how you stay in control of your choices.

Last updated: November 2026.

This policy applies to www.naty.com and all its local versions (the "website"), run by Naty AB ("Naty", "we", "us" or "our"). It should be read together with our Privacy Policy, which explains how we handle your personal data and what rights you have.

We keep it simple: cookies that the website needs to work are always on. Everything else is off until you say yes and you can change your mind at any time.

What are cookies?

Cookies are small text files that a website saves on your computer, phone or tablet. They help the website remember things, such as what is in your cart or that you have visited before.

Some cookies are set by us (first-party cookies). Others are set by partners we work with, such as Shopify, Google or Meta (third-party cookies). Some disappear when you close your browser; others stay until they expire or you delete them.

We also use similar technologies, such as pixels, tags and local storage. In this policy, "cookies" covers all of them.

The cookies we use

We use four types of cookies. They are the same four you see in our "Cookie and privacy preferences" window.

Required These cookies are necessary for the website to work properly. They let you add items to your cart, check out, log in to your account, and they remember your cookie choices. They also help keep the website secure. Because the website cannot work without them, they are always on and do not need your consent under the Swedish Electronic Communications Act (LEK, 2022:482, Chapter 9, Section 28).

Personalization These cookies remember details about your actions, such as your language, country or recently viewed products, so your next visit feels more personal. We only use them if you say yes.

Marketing These cookies are used by us and our partners, including Shopify, to make our marketing more relevant and to show you Naty ads on other websites and social media. They also help us see how well our campaigns work. We only use them if you say yes.

Analytics These cookies help us understand how you use the website, for example which pages are popular and where visitors get stuck. We use this to improve our website and products. We only use them if you say yes.

Your choices

When you first visit our website, you can choose how we use cookies:

  • Accept all – turns on all four types of cookies.
  • Decline all – turns off everything except Required cookies.
  • Save my choices – keeps only the types you have ticked.

Until you make a choice, we only use Required cookies.

Changing your mind You can change or withdraw your consent at any time. Just click Terms and Policies at the bottom of any page to open the preferences window again. Withdrawing consent does not affect cookies used before you changed your choice.

Your browser settings You can also block or delete cookies in your browser. If you block Required cookies, parts of the website, such as the cart and checkout, will stop working.

We save your choice for 12 months. After that, we will ask you again.

Partners we work with

These companies may place cookies on our website, depending on the choices you make. Each follows its own privacy policy, linked below. 

Partner

What they do for us

Cookie type

Privacy policy

Shopify

Runs our online store, cart and checkout

Required, Personalization, Analytics, Marketing

Shopify

Google

Google Analytics and Google Ads

Analytics, Marketing

Google

Meta

Ads on Facebook and Instagram

Marketing

Meta

Shopify Messaging

Newsletters and personalised emails

Marketing

Shopify

Judge.me

Product reviews on our website

Personalization

Judge.me

TikTok

Ads on social media

Marketing

TikTok

Below are the main cookies on our website.

Cookie name

Provider

Type

Purpose

Duration

_shopify_essential

Shopify

Required

Keeps your session and checkout working and protects against tampering

1 year

cart

Shopify

Required

Remembers what is in your cart

2 weeks

consent cookie

Shopify

Required

Remembers your cookie choices

1 year

locale / currency cookie

Shopify

Personalization

Remembers your language and currency

1 year

_shopify_analytics

Shopify

Analytics

Measures how visitors use the store and checkout

1 year

_ga, ga

Google

Analytics

Google Analytics: tells visits and visitors apart

2 years

_shopify_marketing

Shopify

Marketing

Marketing data for the store and checkout

1 year

_fbp

Meta

Marketing

Shows and measures ads on Facebook and Instagram

3 months

Shopify's own list is in the Shopify Cookie Policy.

Data outside the EU

Some of our partners may process data outside the EU/EEA, for example in the United States. When that happens, we make sure the data is protected by a safeguard approved under the GDPR, such as the EU–US Data Privacy Framework or the EU's standard contractual clauses.

Changes to this policy

We may update this policy when our website, our partners or the law changes. The latest version is always on this page, with the date it was last updated.

Contact us

Questions about cookies? We're happy to help. Contact us through this form.

You can also contact the Swedish Post and Telecom Authority (PTS), which supervises the cookie rules, or the Swedish Authority for Privacy Protection (IMY) for questions about personal data. We would appreciate the chance to sort out any concerns first, so please get in touch with us before you contact them.